Desert Adventures for Tourism became part of an international eco tourism and adventure group. They needed a new logo/icon for their new identity to be homogeneous with the other companies involved. The major iconic figures of the desert (the arabian nomad, the arabian oryx and the arabian folcan) were taken and worked with to create the new logo. Several options were made as icons standing alone or integrated into arabic calligraphy.

Website of the film festival is: www.desertadventures.com