I was aksed to uplift the logotype of the Middle East International Film Festival for the year 2009. The final version is purely typograhic and the black pearl icon was dropped. The new logotype had to emphasize the location of the festival which is Abu Dhabi, the sponsor ADACH (Abu Dhabi Authority for Culture and Heritage) and the year, since these three elements were not present in the old logotype. The Arabic font chosen is “GE SS Two” while the Latin font is “Myriad Pro”. Several other options were created with the black pearl icon standing beside the type. The overall look and feel of the logotype is modern and clean with all required info are legibale.

I worked on this project in collaboration with Shawati in Abu Dahbi.


Website of the film festival is:www.meiff.com