FOO is a new Lebanese/International software solutions company. I was asked to create the FOO corporate identity in English and Arabic. Creating an Arabic adaptation logotype for the existing English logotype is not valid in this study case. The creation of both Arabic and English logotypes needed to be done at the same time. The concept of the logotype stamps from the binary 010101 visual and the typing screen cursor that appears in scripting applications. The two OO can also be seen as two 00 and two 11; while the dash after the FOO word represents the typing cursor.

The logotypes have a sturdy strong feel and scientific feel to them. The Latin is based on geometric Black type, while the Arabic is based on geometric old black kufi script.

A print and screen version of the logotypes was created.

www.foo-solutions.com