Corporate Identity Logotype Design Branding
Akorn Telecoms
ALO
Art Reoriented
Atelier Camelia
Aylat Rashid
Cactus Films
Deen Tight
Desert Adventures
DNK Art Consulting
EL HEMA
Focus Art Gallery
Foo Solutions
Jabira Ind l
LamasaTech
Meen Inta
MEIFF
Mirna el Jourdi
Mustaqbali
Oryx Magazine – Al Maha
PZ Monogram
SA47
Snaidero Middle East
Viceroy Hotel Group

Fashion
Morecult

Journals / Newsletters
Coma / ISTD
Go Green / UNDP

Packages
Casper&Gambinis Fries
Green Music CD

Posters
An Nafs
Arabic Type Today
Beirut! 3alal yameen
Bombing Beirut
Kaf-Boom
Ma7rousa ya 3arousa / Mulsaq Project
Massira
Who is the Arab / Stockholm Lecture

Publications / Books
Jet d encre
Jullien
Meem
Time & the other

Websites
Art Reoriented
AUB Alumni ML
Darina Al-Joundi
Foot Avenue
Khalil Khalil
 









Ma7rousa ya 3arousa / Mulsaq Project
Cargo trucks in Lebanon and the Middle East are usually painted with Arabic calligraphy using vernacular Arabic words. The Arabic word “mahrousa” is literarily painted on every cargo truck in Lebanon mostly on the back of the trunk or above the back wheels. Alongside this word, there is always an eye figure drawn next to it or a baby shoes hanging from beneath it. The word and figures are meant to bring good luck to the truck and prevent it from the envy and jealous eyes. The words “mahrousa ya ‘arousa” is typeset using “Alef Caps” type, which is one of my fonts originally designed for Alef Magazine, chosen for the “mcharabiya” arabesque star-shaped pixel pattern, emphasizing the Middle Eatsern flavor of the design. The baby shoe can be stuck hanging from the mirror or directly from the arabesque letters.