Focus Art Gallery is a contemporary Art space in Dubai. The gallery asked for a modern simple logotype with an Arabic feel to it. The English and Arabic word FOCUS is drawn using the square Kufi technique to create a rectangular geometric kufi pattern. The square Kufi style represents the spaces inside the gallery alongside giving the logotype the modern Arabic look they were asking for. The geometric lines of the square kufi are a visual metaphor of the walls or the separators in the gallery.

www.focusartgallery.org