SME sells high-end kitchens and bathrooms. The company needed to convey the image of elegance and “designers” structures for their perspective clients. Design and elegance is what distinguishes their products from their competitors. Hence, the logotype needed to be elegant and simple with a 3D perspective in it. A cubic shape with one side solid color and on the other side a geometric letters spelling SME. One metallic gray Pantone color and black were used for the identity to lend the simple and unique look.