The Arabic Logotype is based on the old Kufi style with rounded letterforms and heavy pen stroke. The feel of the Arabic letters is young and modern which will appeal to graduate students that are searching for jobs. The Letters are inclined to the left to emphasis the moving forward and advancement concept.

Two Concepts are presented below. The 1st concept is based on the idea of moving forward in life (advancing in work life, finding a job...), hence the arrow shape in the “qaf” and at the end continuing the motion of the 2 dots of the “yeh”. The 2nd concept is a flexible logotype where an icon of the career/job is placed on the baseline between the “seen” and the “teh”.