Cactus films is a cinema production house. The name cactus was used because most of the films produced by this company are like thorns to the society that we live in. The research started with the description of the cactus plant and the cinematography items. After several trials with different shapes of cactus plants and the film negatives… the research lead to the basic shapes (circle and rectangle) that linked the cactus plant and the negative of the film. The two shapes were used to create a logotype and can be developed into a font for the company.