Association Libanaise
des Orthophonistes. The speech box and sound waves represent the logotype for ALO. The font ‘FF Blur’ was chosen since it characterizes in it’s rounded modulated strokes the spirit of the sound waves. Furthermore, simplified shapes from the sound waves where created to be used in the logotype. Since the association deals with speaking and hearing problems, the final logotype was based on the shape of the speech box and the simplified shapes of the sound waves. The shape can also be a simplified shape of an ear.