Pascal Zoghbi, Arabic Type Designer and Typographer, is the founder of 29letters, an Arabic Type Design and Typography firm in Beirut. His design work ranges from creating new Arabic fonts, corporate identities and print publications. Since 2006, after his graduation from the Type & Media course at The Royal Academy of Arts in Holland with a Master of Design, Pascal was involved in an impressive collection of new Arabic type design projects. He has created contemporary Arabic fonts for leading Middle Eastern Newspapers (Emarat Al Youm, AlWatan & Al Rouiah), urban places (Ibn Battuta Mall, Madinat Jumeirah, Abu Dhabi Airport Terminal 3), art events & magazines (ContempArabia & Alef Magazine) and several other companies. He developed Arabic corporate identities for Oryx Magazine, Middle East International Film Festival MEIFF, Viceroy Hotel Group, Jabria Industrial, Rashid Family, Desert Adventures, ContempArabia, Foo Solutions, Focus Art Gallery and several others. Since 2006, Pascal took part of the Typographic Matchmaking 01 and 02 projects organized by The Khatt Foundation. He has been teaching typography course at Lebanese American University LAU since 2008 and Notre Dame University NDU since 2006. He frequently gives lectures and workshops about Arabic type and typography and he runs a blog about Arabic type and typography.

SERVICES of 29letters

• Arabic Corporate Fonts
• Arabic Corporate Identities
• Arabic Graphic Design & Typography Project
• Arabic Typesetting for Books and other publications
• Arabic Type Consultancy
• Arabic Typography Instructor

WORK EXPERIENCE

February 2010
Corporate Identity/ Branding for Art Reoriented which is a curatorial and art consulting practice specializing in contemporary art from the Middle East.

January 2010
Corporate Arabic type for Nada Debs interior design house, Beirut, Lebanon.

November 2009
Corporate Identity/ Branding for Oryx Magazine for Qatar Airways in collaboration with Agency Fish, London, UK.

October 2009
Corporate Identity/ Branding for Viceroy Hotel Group in Dubai in collaboration with Marque Creative, London, UK.

August 2009
Corporate Identity/ Branding for Jabria Industrial in KSA.

July 2009
Arabic type design. Creating an Arabic signage typeface for the new Terminal 3 in Abu Dhabi Airport in UAE in collaboration with E-Vibes, Beirut, lebanon.

May 2009
Book layout and typesetting for Sheikh Zayed Grand Mosque Book in Abu Dhabi, UAE & Lausanne, Switzerland in collaboration with Shawati2,UAE & "Les Atelier Du Nord", Lausanne Switzerland.

April 2009
Corporate Identity/ Branding for Rashid Family arabic cartoon program for ToonWorks Entertainment, Dubai,UAE.

April 2009
Corporate Identity/ Branding for Desert Adventures in Dubai,UAE.

March 2009
Corporate Identity/ Branding for MEIFF, Middle East International Film Festival in Abu Dhabi, UAE in collaboration with Shawati2,UAE.

February 2009
Arabic type design. Creating an Arabic Headlines typeface for "AlWatan" newspaper in Saudi Arabia KSA in collaboration with ShakeUp Media,London.

December 2008
Arabic type design expert & consultant for ContempArabia event in UAE & Qatar. Creation of Arabic logotype and Arabic typeface for the event in collaboration with eps51, Berlin.

December 2008
Corporate Identity/ Branding for FOO Solutions, Beirut.

November 2008
Arabic type design. Creating a corporate Display Arabic typeface named "Jumeirah Arabic" with the collaboration or Huda AbiFares for "Jumeirah International" in Dubai.

July 2008
Corporate Identity/ Branding for Focus Art Gallery, Dubai.

June 2008 - Present
Arabic type design expert & consultant for Arabic type project at BrandInstinct, UK.

April 2008 - Present
Arabic typographic designs for fashion clothing MoreCult, The Netherlands.

February 2008
Arabic type design consultant. Consulting a corporate Arabic typeface for "FedEx" in USA. I worked on the font in collaboration with "AscenderCorp" in Chicago and "Landor" in California.

February 2008
Arabic type design. Creating a corporate Display Arabic typeface named "Bukra" for "Ibn Battuta Mall" in Dubai. The font is the companion of "Futura Extra Bold".

January 2008
Latin/Arabic type design. Creating a corporate Drop Initial typeface for "Alef magazine" with the collaboration or Huda AbiFares, Dubai.

November 2007
Arabic type design. Creating an Arabic Headlines typeface for "Al Rouiah" newspaper, Kuwait.

October 2007
AXt arabic font mastering for "Typotheque" (Peter Bilack) for Fedra Arabic, The Netherlands.

August 2007
Art Director & Arabic Typographic work for the “El-Hema” exhibition and the “Khatt Kufi & Kaffiya” Symposium. Khatt Foundation & MediaMatic, Amsterdam.

May 2007
Arabic type design. Creating an Arabic Headlines typeface for "Emarat Al Youm" newspaper in Dubai in collaboration with "InnovAtion",London.

April 2007
Arabic font mastering for "LucasFonts" (Lucas de Groot) for TheMix Arabic, Berlin.

September 2006 – Present
Type design projects with Ascender corporation, Chicago.

July-August 2006
Arabic type designer. Collaborated with Martin Majoor (renown Dutch type designer) on an Arabic type that will be the companion for FFSeria. The font is part of the "Typographic Matchmaking 01" project of the Khatt Foundation organized by Huda AbiFares. Amsterdam & Dubai.

November 2003 – September 2005
Graphic designer (Typographer) at "Alarm, design & publishing", Sabbag Bldg., Patriarch Howayeck Street, Beirut. Designed publishing projects, events, corporate identities & others. Well-known clients Microsoft EastMed & USJ.

April 2003-April 2004
Military Service, Lebanese Army.

October 2002 – March 2003
Web designer at "Netways s.a.r.l." ,9th floor, Mathaf Center, Ashrafieh, Beirut. Designed more than 40 static & animated web sites.



TEACHING EXPERIENCE

February 2008 – Present
Part time instructor at the Lebanese American University (LAU) in the Faculty of Design teaching typography courses.

October 2006 – July 2010
Part time instructor at the Notre Dame University (NDU) in the Faculty of Architecture, Art and Design teaching design and typography courses.

February 2007 – January 2008
Part time instructor at the American University of Beirut (AUB) in the Faculty of Design teaching typography courses.


EDUCATION

July 2006
Master of Design in Type and Media. The Royal Academy of Arts [KABK],
Type and media postgraduate course,
The Hague, The Netherlands.


July 2002
Bachelor of Arts in Graphic Design, Typography (highest distinction).
Notre Dame University [NDU], Louaize, Lebanon.



LANGUAGES

Fluent: Arabic & English
Reasonable: French



AFFILIATIONS

Member in "The Khatt Foundation".
Member in ATypI "Association Typographique Internationale".
Member in ISTD "International Society of Typographic Design", London.
Member in the Red Cross First Aid Rescue Teams, Cornet Chehwan, 203 Center.
Member in the Saint Joseph Scouts, Cornet Chehwan, Metn, Lebanon.



AWARDS

The Visual Identity Dutch Design Prize 2007 for "EL HEMA" project.



HOBBIES

Hiking, running, cycling, reading, traveling, camping, & playing the harmonica.