Jumeirah Arabic is an exclusive corporate type for Jumeirah International in Dubai. It is a descriptor type to be used below the main Jumeirah Logotype to typeset the names of all the luxurious resorts and hotels in Jumeirah. The type might also be used as display and signage type for all the publications and facilities of Jumeirah International.The type was created in collaboration with Huba AbiFares.
Jumeirah Arabic is a Neo-Kufi type with large open letterforms and short ascenders and descenders. The start and ending of the pen stroke have a free and fresh feel to them. The type renders the characteristic and atmosphere of the Jumeirah resorts and hotels. Since Jumeirah International uses Cronos Pro as their Latin corporate type, Jumeirah Arabic is created to work side by side with Cronos Pro and it has the same feel and structure to it.
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Kufi based Arabic type with proportional guidelines, contrast and guidelines in relation to the Latin font (Capitals) of Cronos Pro. That is why the font has a large loop, tooth and eye heights and very short ascenders and descenders.
Jumeirah Arabic was created as a replacement to the previous Latinized Arabic type that they were using. We were asked to created a TRUE Arabic type that works with the Latin type and not like the previous Latinized Arabic type which was created from collaging parts from the Latin letters of Cronos Pro font.
The type has calligraphic traits but is based on the upright geometric Kufi style, which gives a contemporary sans serif look but maintains the legibilty. Kufi style was mostly used for monumental inscriptions and large texts, due to its high and clear letterforms. This gives the arabic font an elegant, majestic and authoritative look that matches the latin Cronos font. The type has some mixed letter shapes from the Naskh style (to match the handwritten flavor of the Latin font).
Jumeirah Arabic was created as a replacement to the previous Latinized Arabic type that they were using. We were asked to created a TRUE Arabic type that works with the Latin type and not like the previous Latinized Arabic type which was created from collaging parts from the Latin letters of Cronos Pro font.
The type has calligraphic traits but is based on the upright geometric Kufi style, which gives a contemporary sans serif look but maintains the legibilty. Kufi style was mostly used for monumental inscriptions and large texts, due to its high and clear letterforms. This gives the arabic font an elegant, majestic and authoritative look that matches the latin Cronos font. The type has some mixed letter shapes from the Naskh style (to match the handwritten flavor of the Latin font).